Our Story

Amour Caché is French for “hidden love” - signifying details embedded throughout our design-focused garments. We create intimate apparel for all walks of life. 
As two women who love intimate apparel, we know how hard it is to find the perfect bra with the perfect fit. When we first conceived the idea of Amour Caché, we surveyed hundreds of individuals and discovered that our struggle to find the perfect bra wasn’t so idiosyncratic - it encompassed women who’d been wearing ill-fitting bras for years, to women who’d battled breast cancer and found few options, post-recovery.  
When one of our co-founders discovered she had breast lumps, it reminded us how ever changing the female body is - how ever changing a person's needs are.   
We made Amour Caché because we know that your needs can change in the blink of an eye. From everyday reliability, to confidence when you're down, to compassion when unexpected health concerns arise. Amour Caché prioritizes comfort, design, versatility, and support for all of your experiences; throughout all your walks of life.
Avec Amour, 
Amour Caché