Our Story

Amour Caché is French for “hidden love” signifying the little details hidden throughout our design-focused lingerie.


The brand was started by Agnes and Deean, two best friends and entrepreneurs who shared the challenge of finding the perfect bra with the perfect fit. As it turned out, many other women they encountered did as well.


Amour Caché Founders


When Agnes discovered she had breast lumps, it reminded the girls how ever-changing a woman’s body is. They began attending lingerie classes at the Fashion Institute of Technology (FIT) in New York City and turned their passion for lingerie design into a business. Amour Caché's first bra was a sexy, luxurious pocketed bra made of Leavers lace that worked for breast cancer survivors, as well as non-survivors, creating product diversity that they felt the lingerie industry lacked. 


Today, the girls continue to run their business with a personal touch, sourcing and designing each piece themselves and meticulously sampling each design. Each Amour Caché style undergoes 15 rounds of sampling and fittings with models of different shapes and sizes to make sure design and fit are not compromised. 


To Agnes and Deean, Amour Caché is a brand that prioritizes comfort, design, versatility, and support for all experiences; a brand they hope will support you throughout all your walks of life.

Avec amour,
Amour Caché


Our Commitment to Quality

Quality, sustainability, and safe apparel manufacturing are of the utmost importance to Amour Caché. We exclusively use OEKO-TEX Standard 100 materials, which means all our materials are dyed safely, and source our materials from high-end lace vendors run by third and fourth generation family businesses who are equally committed to quality standards. 


And while designing bras is a passion, making them is an art of which we are always in debt to our talented sewers for. Agnes and Deean routinely oversee production and quality control at their BSCI-certified factory in Malaysia, accepting only the best workmanship possible for Amour Caché's products.


Amour Cache Quality Control